Social Media Marketing

What is Social Media 

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks

What is Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Face book, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

   Importance Of Social Media

Social media is important for businesses. ... Additionally social media marketing helps to validate your brand, having a social medic presence tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing has the power to increase customer loyalty.

History Of Social Media

The roots of social media stretch far deeper than you might imagine. Although it seems like a new trend, sites like Facebook are the natural outcome of many centuries of social media development.

Social Media Before 1900

The earliest methods of communicating across great distances used written correspondence delivered by hand from one person to another. In other words, letters. The earliest form of postal service dates back to 550 B.C., and this primitive delivery system would become more widespread and streamlined in future centuries.

In 1792, the telegraph was invented. This allowed messages to be delivered over a long distance far faster than a horse and rider could carry them. Although telegraph messages were short, they were a revolutionary way to convey news and information.

Although no longer popular outside of drive-through banking, the pneumatic post, developed in 1865, created another way for letters to be delivered quickly between recipients. A pneumatic post utilizes underground pressurized air tubes to carry capsules from one area to another.

---

---

---

---

Two important discoveries happened in the last decade of the 1800s: The telephone in 1890 and the radio in 1891.

Both technologies are still in use today, although the modern versions are much more sophisticated than their predecessors. Telephone lines and radio signals enabled people to communicate across great distances instantaneously, something that mankind had never experienced before.

Social Media in the 20th Century

Technology began to change very rapidly in the 20th Century. After the first super computers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet.

The earliest forms of the Internet, such as CompuServe, were developed in the 1960s. Primitive forms of email were also developed during this time. By the 70s, networking technology had improved, and 1979’s UseNet allowed users to communicate through a virtual newsletter.

Classification Of Social Media

A. Social Networking

1. Definition: Using websites and applications to communicate informally with others, find people, and share similar interests

• Allows users to directly connect with one another through groups, networks, and location

          

B. Micro blogging

1. Definition: Posting of very short entries or updates on a social networking site

• Allows users to subscribe to other users' content, send direct messages, and reply publicly
• Allows users to create and share hashtags to share content about related subjects

2. Examples: 

    

3. Additional tool for managing micro blogging: 

•  downloadable desktop application made exclusively for Twitter, allows for the organization of tweets through "customize able columns, multiple accounts toggling, scheduling, and automatically refreshing feeds". Deck relies on column-based interface that allows all social media profiles to be viewed in one window. This Deeck detials how to set-up and customize Tweet Deck features to your agency's needs. 

C. Blogging (Using Publishing Websites)
1. Definition: Recording opinions, stories, articles, and links to other websites on a personal website
2. Examples:

     

D. Photo Sharing1. Definition: Publishing a user's digital photos, enabling the user to share photos with others either publicly or privately

2: Examples: 

               

Marketing 

Marketing refer to the activities of a company associated with buying, advertising, distributing or selling a product or Services

4P's Of Marketing

.          

What Is Digital Marketing

Digital media is content that is stored in digital formats and usually distributed online. The shift from traditional media has taken place in many industries, including industries that aren’t typically associated with digital media—such as health, government and education.

Types Of Digital Marketing

Search Engine Optimization

Factor Of SEO

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

Factor OF Search Engine Optimization

Search Engine Marketing

Important Skills To Become A Digital Marketing

E Commerce

Domain Of E-Commerce